Preparedness is so much more than just having a bunch of gear and food in your basement or garage and thinking you are going to be OK in the event of an emergency or disaster. I firmly believe that the single most important tool that you can have is a prepared and thoroughly trained MIND. Without that, you are certain to be a part of the chaos, not the solution. One of my favorite quotes by Deepak Chopra goes like this: “Luck is when opportunity meets preparedness.” We are truly not prepared for an emergency event unless we know what to do.

The Greek word sophist (sophistes) derives from the words sophia, and sophos, meaning “wisdom” or “wise” since the time of Homer and was originally used to describe expertise in a particular knowledge or craft. The reason I chose this is because my goal is to TEACH and INSTILL emergency preparedness and survival, not just sell people some food and gear alone.

Think of it this way: In fitness, when someone goes on a “DIET,” typically they have a plan (or even book) that lays everything out for them. What to eat, how much, and what times. Then six weeks later when it’s over, it’s right back to the old habits and they don’t know WHY they did what they did or understand the mechanics behind it. Whereas, if someone makes healthy eating and exercise a LIFESTYLE rather than a “DIET,” it lasts a lifetime and they know the WHY and HOW behind it. MUCH more powerful. Same concept here… The purpose of Sophos Survival is to create the WHY behind the HOW and to give people practical, hands-on experience so that when an emergency does happen, the response is a habit and second-nature. If you don’t truly know what you’re doing, you will panic with the rest of the world and all your food storage and gear are useless.

Here’s another example: Aircraft pilots spend the vast majority of their continuous training time on emergency procedures and aircraft systems. Procedural training to know WHAT to do, and systems training to know what’s behind those procedures – how stuff works. Knowing HOW something works might cause the procedure to make more sense, do you agree? PRACTICE PRACTICE PRACTICE PRACTICE. Then PRACTICE some more so that when something goes wrong (it’s not a questions of IF, it’s WHEN), the procedure is so ingrained that the response is calm, WISE, and automatic.

And that’s SOPHOS.

Established in 2016 by Isaiah Price.


Since he was a kid, he has always been fascinated with aviation and wanted to fly. He started flight training when he was 16 and got certified as a private pilot shortly after his 17th birthday. He went on to get his Instrument, Commercial, and eventually Airline Transport Pilot certificate and has flown professionally for several companies, including the Canadiar Regional Jet for SkyWest airlines.

His professional background has also included working as a Certified Personal Fitness Trainer, and Sports Nutrition Specialist through the National Fitness Professionals Association, and received his Corporate Wellness Specialist certification through The Corporate Health and Wellness Association. He has worked in composites manufacturing and management for multiple aerospace companies, supply-chain management and operations/logistics, and is currently the Executive V.P / Business Manager of Gary Lee Price Studios, Inc. creating bronze, stainless steel, and aluminum statues that are installed throughout the world.

Isaiah believes in working hard and playing hard and LOVES the outdoors. Camping, hunting, fishing, trail-running, hiking, mountain biking, snowboarding, motorcycling, etc. etc. etc. He is an ultra-marathoner with the 50-mile distance being his favorite.

He states, “Someone recently asked me why I started a survival company. In the event of an emergency, people tend to panic and common sense goes right out the window unless they have had specific training and practiced a response to that scenario. If you have thought it through and practiced it, you are far more likely to react calmly and wisely. I created Sophos Survival to provide people the skills, experience, and gear to be able to be a part of the solution – NOT the chaos. There are plenty of places out there that sell emergency gear and supplies, but how many of them also teach you how to use it?

Ever since I was a kid, I have been an absolute outdoors nut. I grew up in Springville, Utah with the amazing Rocky Mountains as my backyard. I absolutely love a good adrenaline rush, but probably my favorite thing about being in the outdoors is that I get to be one with Mother Nature. Most times when I hit the trail, I don’t listen to music. I don’t want to put noise in, I go there to let noise out. Nature is where I find my ‘chi.’ It is therapeutic and relaxing to me. I go to the mountains to meditate and find answers to my questions and to work out my challenges. I am sitting here writing this and getting emotional even describing it. It is sacred to me.”

Isaiah currently lives in Mapleton, Utah with his wife Laurie and two kids, Cooper and Piper. “My family is my whole world. They are my ‘WHY’ for doing what I do. I push myself hard to be the best ME so that I can be a better husband, father, and person. I continuously strive to be more present and enjoy the little things. That’s what it’s all about for me.”